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Strategic Lead Product Designer specializing in Service Design & Enterprise Innovation.
I lead cross-functional teams to solve complex operational problems, delivering measurable business outcomes like multi-million dollar savings and double-digit acquisition increases.
Optimizing Train Operations with Service Design & Robotics
A Service Design strategy projected to save $5.6M–$8.4M AUD per incident by transforming Alstom's train safety operations
Service Design
Hardware UI/UX
B2B
Strategy
Creating Bangkok's First Digital Defect & Inspection Library
Replaced an insecure, non-compliant chat app (LINE) with a robust enterprise solution, creating the first permanent, trackable defect library for the Bangkok depot.
Digital Transformation
Data Governance
Service Design
Enterprise App
Redesigning the Robot Barista Experience
Drove key product outcomes by increasing app subscriptions 7% in 2 months and reducing user complaints by 50%
UI/UX Design
Hardware UI/UX
B2C
Strategy
Redefining the way customers explore and purchase Samsung products
Drove the design for Samsung U.S virtual store that won the best website award
UI/UX Design
Interaction Design
B2C
Strategy
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