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Strategic Lead Product Designer specializing in Service Design & Enterprise Innovation.
I lead cross-functional teams to solve complex operational problems, delivering measurable business outcomes like multi-million dollar savings and double-digit acquisition increases.
Optimizing Train Operations with Service Design & Robotics

A Service Design strategy projected to save $5.6M–$8.4M AUD per incident by transforming Alstom's train safety operations

Service Design

Hardware UI/UX

B2B

Strategy

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Redesigning the Robot Barista Experience
Drove key product outcomes by increasing app subscriptions 7% in 2 months and reducing user complaints by 50%

UI/UX Design

Hardware UI/UX

B2C

Strategy

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Redefining the way customers explore and purchase Samsung products

Drove the design for Samsung U.S virtual store that won the best website award

UI/UX Design

Interaction Design

B2C

Strategy

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Creating Bangkok's First Digital Defect & Inspection Library

Replaced an insecure, non-compliant chat app (LINE) with a robust enterprise solution, creating the first permanent, trackable defect library for the Bangkok depot.

Digital Transformation

Data Governance

Service Design

Enterprise App

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